Question

What is the most useful source of information on customers generated by any company? Identify all the possible data available on that source.

Answer 1

Q: What is the most useful source of information on customers generated by any company? Identify all the possible data available on that source.

CRM(Customer Relationship Management) is the software and method used by every company organization, to keep update the customer information like interaction with a customer. Customer relation with the company that helps us to track the potential of every customer that helps the company to identify the current requirement of every customer. Nowadays every company is using e-CRM is maintaining customer records with the help of electronic media channels, which help us the business to understand the customer more easily and efficiently. It is the responsibility of every organization to keep strict security on the Customer Database from any unauthorized access.

Possible Data available on CRM(Customer Relationship Management)

1. Customer Details

CRM is common technology now for every business to maintain the customer details for easily tracking and access the customer. Customer Details include Name, Address, Contact details, Age, etc. That is important for every business and helps to increase contact with a customer like Festival Mail, Sending gifts at customer address, etc.

2. Business History with Company

Business history means what he purchased from the company and it helps to estimate the next requirement for the consumer. For Example, the Customer had Purchased Laptop in 2015 from the company and the life of the laptop is 5 to 7 years, now the company can easily predict the current demand of the customers. Like Service and Software up-gradation in Laptop, Demand of New Laptop, etc.

3. Potential of Customer

With CRM records, we are able to understand the potential of the consumer that helps us to understand the willingness of the consumer to buy any product and service. That helps us to judge the best suitable product for the consumer.

4. Contact History with Customer

Its's the duty of the company to contact the customer time to time to understand the problem of consumer and maintain business relation more strong to face competitions as well as to generate new business sale etc.

5. Customer Taste & Preferences.

Customer Taste and Preference help us to understand the best product for the customer and on the basis of all CRM data, the company can create a new product to satisfy the customers. It helps in generating of New Idea For the Company.

All the best, have a great day.