Question

What is the most useful source of information on customers generated by any company? Identify all the possible data available on that source.

Answer 1

Customer relation management is one of the best source of information on customers.Basically it is a software but it also includes practise and efforts from external sources. Aid of technology is also taken for this process to gather customer information , save it for a long period and update it regularly. The data will be updated with the need of the customers, how they buy a certain product continuously and what are their expectations in choosing a product.

Monitoring customers needs will make sure customer retention possible and in turn sales target will definitely increase. In customer relation management there are various sources through which they link to the customers . A few are customer directory through software, one to one interaction from people who arrive to the shops, through phone which is also easily accessible. Modern days communication is through mail and social media which is easily available for almost everyone.