Question

In: Operations Management

Which social media source is the most useful for you o learn about a new product...

Which social media source is the most useful for you o learn about a new product or company??

Solutions

Expert Solution

Digital media communication intend to capture the target market, by specifically target the possible customer base. It is in a way spreading the message to the customers to notice the product or company. There are certain way of interacting with the target market-

  1. Display advertising- Designing graphical advertising and placing them in social media, email, text message etc.
  2. E-mail marketing- Promotion of product and services sent to the mail box of target customers, this help to reach intended customers and building customers relationship.
  3. Social media marketing- Social media is used to communicated the target customers as it is having high penetration to all the segment of the market

Now, the question is which social media platform is most useful to learn about an new product or company. If we go by the recent trend I think it is FB.

As, here we can share content or learn the content which other share. It also include daily news , product news or company use.

Also, it cover maximum customer base and customer all segments and ages which make product or company more visible.


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