Question

In: Operations Management

What are the 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies...

What are the 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies for Subway?

  1. Production Concept,
  2. Product Concept,
  3. Selling Concept,
  4. Marketing Concept,
  5. Societal Marketing Concept  

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Expert Solution

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here I am going to describe five marketing concepts that should be taken into consideration when developing marketing strategies for Subway.

1) PRODUCTION CONCEPT:- Subway tries to keep its edible products very affordable so that people can afford them easily. Subway uses the production concept to keep its product affordable and in range so that every kind of person can afford the Subway product.

2) PRODUCT CONCEPT:- Subway definitely falls of the product concept by providing the customer the great quality of the edible products Subway shows the best features of quality of the product so that people enjoying their meal to the fullest and be loyal to the brand.

3) SELLING CONCEPT:- Subway does not follow the selling concept much because Subway is a modern type of organization and its main focus is on selling what customer for the market wants and not what the seller has produced already.

4) MARKETING CONCEPT:- subway is a modern type of organization and its main focus is to create the utilities are the products that are preferable to the customers. They produce only those products which are wanted on needed for preferred by the customers. Create what market wants not what the seller has produced.

5 ) SOCIETAL MARKETING CONCEPT:- Subway definitely follows the societal marketing concept as it also focuses on the sustainability program to make sure that there is no harm to the environment in the society in any way.


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