What strategies should social media companies (Twitter, Instagram,facebook) take when approaching sport and sport marketing? What...

What strategies should social media companies (Twitter, Instagram,facebook) take when approaching sport and sport marketing? What will drive users, ad sales, and revenue? Why?

Expert Solution

With the potential practically at your disposal to communicate with so many people, social media and sports marketing go hand in hand in today's world. Social media offers clubs, leagues and athletes the ability to interact and communicate effortlessly with their adoring fan base at any given time making it one of the most powerful marketing tools in sports.

Year-over-year, sports viewership continues to expand on platforms such as YouTube TV, Amazon Prime (I'm looking at you Thursday Night Football), and Hulu. At the same time, we are also seeing social media sites like Facebook and Twitter collaborating with sports organizations streaming real-time sport content to give the social media what they want opportunities to watch the game more easily than ever.

In today's world, people are turning to Twitter especially for sports games for big events. Live tweeting has become an increasingly common way for teams and broadcasters to keep their viewers informed and help quench the appetite of fans wanting to be updated on games in real-time. If anyone is at work as their favorite team plays, they may easily follow the game along by getting twitter updates on their computer or mobile device that they never have to miss a second of any of the action.

Athletes around the sports world use their income and similarities to give back to the community — whether it's by engaging with kids or assisting with cleaning or weather. The charitable activities don't end there other athletes contributed their hard-earned cash and time to different causes. Pro-footballer Neymar not only leads charitable causes fighting against Ebola but he also cleans water from Brazil.

There can be no denying the link between digital marketing and sport. Sport marketing campaigns have the potential to captivate sport audiences when those efforts are performed correctly. Brands today use social media sponsorships and ads to help change the way people view their brand, and create loyalty.

Rahul Sunny answered 6 months ago

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