What would a global marketing strategy consist of? What would you take into consideration during planning?...

What would a global marketing strategy consist of? What would you take into consideration during planning? What would be the benefits of a marketing strategy?

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Expert Solution

The global strategy consists of several things.

Uniform brand names.
Identical packaging
Similar products.
Standardizing Advertising messages.
Synchronized pricing.
Co-ordinated product launches.
Sales campaign.

The things that has to be taken in to consideration while planning are

Concentrate on the domestic side with its activities focused on their home market.
Companies must focus domestically but still have Exports.
Adapt the marketing towards the overseas and.
Concentration must move from multinational.

We must know our market and understand the context of where we will be working.

Create marketting plans with own effort.

Benefits of global marketting:-

With global marketting we can become more effective in terms of product and services.
It provides strong competitive advantage.
With global marketting,
the Industry can grow in to a strong competitor in the world wide market.
It can help in increasing awareness of brand product and service.
It can reduce cost and increase savings..

Rahul Sunny answered 1 year ago

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