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What would a global marketing strategy consist of? What would you take into consideration during planning?...

What would a global marketing strategy consist of? What would you take into consideration during planning? What would be the benefits of a marketing strategy?

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Expert Solution

The global strategy consists of several things.

  1. Uniform brand names.
  2. Identical packaging
  3. Similar products.
  4. Standardizing Advertising messages.
  5. Synchronized pricing.
  6. Co-ordinated product launches.
  7. Sales campaign.

The things that has to be taken in to consideration while planning are

  • Concentrate on the domestic side with its activities focused on their home market.
  • Companies must focus domestically but still have Exports.
  • Adapt the marketing towards the overseas and.
  • Concentration must move from multinational.

We must know our market and understand the context of where we will be working.

  • Create marketting plans with own effort.

Benefits of global marketting:-

  • With global marketting we can become more effective in terms of product and services.
  • It provides strong competitive advantage.
  • With global marketting,
  • the Industry can grow in to a strong competitor in the world wide market.
  • It can help in increasing awareness of brand product and service.
  • It can reduce cost and increase savings..

Rahul Sunny answered 2 years ago
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