In: Economics
Is the Coca Cola Company a multinational enterprise? Which activity has the Coca Cola company conducted to support its transactions across national borders? Did it follow a step-wise internalization process in the past years?
Answer) Coca-Cola is an Multinational Enterprise (MNE) as it has headquarter in Atlanta, Georgia and multiple local offices located in the more than 200 counties to manage the global operations.
Coca-Cola conducts it's transaction across national border and this is depicted by:
In the era of globalization, Coca-Cola has established joint ventures to gain entry into Chinese market. This reflects the theory of internalization that has been incorporated by Coca-Cola to reach into new markets.