The Coca-Cola Company is an American multinational
corporation, and manufacturer, retailer, and marketer of
non-alcoholic beverage concentrates and syrups. The company is best
known for its flagship product Coca-Cola, invented in 1886 by
pharmacist John Stith Pemberton in Atlanta, Georgia. In Ghana, the
company was formed from a divestiture of Bottling Division of
G.N.T.C in March 1995 and started operations on March 7, 1995 at
the GNTC plant at Adjabeng. The new premises sited off the Spintex
Road, was commissioned in 1996. Since the divestiture, the Company
has invested over US$90 million in vehicles, glass bottles, plastic
bottles, plastic crates, production and marketing equipment. In
2019, the company contracted an economist who estimated the demand
function for the company’s product (Coca-Cola) using data from 28
supermarket as follows:
?= +0.5?−24=0
where P is the price per bottle and ?= is the quantity
demanded. In addition, the economist also
estimated the supply function for product as follows.
4?> − 3? + 4 = 0
where P is the price per bottle and ?> is the quantity
supplied. As the consultant of this
company, you are to use this information to:
(i) Determine the equilibrium level of price and quantity 1
marks (ii) Represent your answer graphically by sketching the
demand and supply curves.
2 marks (iii) Determine the welfare of economic agents using
integration 3 marks (iv)
Supposethegovernmentimposesataxof¢4oneverybottlesold,determinethenew
equilibrium price and quantity 3 marks (v)
Howwilltheconsumersandproducerssharethetaxperunit? 1mark