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Trade and trade is a new page, an e-commerce platform on facebook , deals in the...

Trade and trade is a new page, an e-commerce platform on facebook , deals in the business of online shopping, its similar to amazon.
Facebook policy of getting a VERIFIED BADGE or BLUE TICK is best for any new business but it is very difficult to attain.
You have to make and explain Facebook strategies of how this page can get verificatio

Please give information of around 600-800 words! comprehensively but quick!!!

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Boasting a boatload of over 2 billion monthly active users, Facebook has become an extremely profitable medium for businesses around the world.

The odds are good that if you can think up any brand name nowadays, you'll find it somewhere on social media. The impact of social media is growing every day. It has weaved it way into so many of our living routines. Shopping, working, or even playing have all been heightened by the minute-to-minute use of social media platforms.

Though there are various elements that contribute to creating a successful business page on Facebook, there a few best practices that really work well to make successes grow. Whether you’re a start-up or a well-established brand, you can make your Facebook business page more engaging than ever by using a few simple tricks.

Do you want a highly productive Facebook business page? If yes, go explore these 10 result-oriented ways of improving your business page on Facebook. While everybody is making relentless efforts to expand their business on Facebook, these effective tactics can be quite beneficial for you and your business.

Table of Contents

  1. Improve Your "About" Section
  2. Beef Up Your Profile
  3. Expand Your Graphical Appeal
  4. Create an Impressive Landing Page
  5. Customize Your Cover Photo
  6. Be Consistent
  7. Focus on Brand
  8. Post Relevant Content
  9. Use custom graphic
  10. Boost post

1. Improve Your "About" Section

The first thing users look for is who you are and what you do! It’s exceedingly important to fill your about section carefully on your page. The information mentioned about you gives the very first impression to users (in barely 3 seconds or so) when they land on your Facebook page. Therefore, it’s necessary to make all of your details look useful and enticing to the users by having a well-crafted "About" section. And yes, it is vitally important to provide a link to your website while editing your details on your Facebook page.

Remember. An incomplete about section can result in missed traffic on your page.

2. Beef Up Your Profile

Do you randomly follow profiles you like on Facebook?

Well, we all do. Users on Facebook develop an instant liking for profiles that are good to go through. They show their appreciation towards the profile by liking and following the page right away.

Changing your profile picture regularly is one good way of keeping the users updated about your brand name or brand idea. Design a profile picture that scales well visually. You must make it look attractive and relatable to your potential customers in order to make your business page popular on Facebook.

Also, look for the overall presentation of your profile - build it fancy! Don’t forget to give appropriate captions to every profile update you make on your Facebook page.

3. Expand Your Graphical Appeal

After all, we like what we see!

Unless you are an avid reader, you won’t really like to go through text-savvy posts. Let’s accept it. No matter how interesting the content might be, some people just don’t like to read much. That’s why it’s essential to increase the graphical appeal of your Facebook business page. Not everyone digests social media the same way. More graphics attract more users to your page.

However, delivering high-quality, authentic and error free creative content is yet another factor to consider for your marketing powerhouse plan. Expanding the graphical appeal of your page will help you a lot in keeping the users engaged. Graphical content is appealing to the eyes and easier to read. Posting images of the products and services offered by you give a sense of realness to the viewers and they'll find your brand more reliable to consider. Much in the same way a store stocks their shelves and make everything all lined up, pretty and visually appealing, you must contemplate doing the same with your images.

4. Create an Impressive Landing Page

Sometimes, the smallest details make the biggest difference! An impressive landing page is the foundation of successful online marketing. Your offer may be incredible and your PPC ads might be flawless. However, without a good landing page, your business is bound to collapse. Your landing page layout needs to be nothing less than perfect.

An impressive, influential landing page catches the attention of visitors and persuades them to complete a conversion. Let’s learn how to create a winning landing page with these simple tips:

  • Design it clean and organized. The ‘look and feel’ of your page will have a huge impact in driving the conversions.
  • Be precise and clear. Provide only the most important information that will guide visitors down the funnel.
  • Use headlines for broadcasting the offer value and sub-headlines for further explanation about the offer.
  • Make ample use of trust signals. This will generate a trust for your brand and your offer among visitors.
  • Make your page easy to access through the smart phones.
  • Test and track results. It will help you in knowing where you’re going wrong and where you’re going right.

5. Customize Your Cover Photo

Anybody can view the cover images on Facebook. They are public by default. Refrain from uploading any cover image that is misleading, offensive, deceptive or infringe on somebody’s copyright. Ensure that your cover images sizes are right and of high quality, always.

Only use cover images that relate well with your brand, services or products. Don’t upload something that is absolutely absurd and irrelevant to your brand image. Keep changing it on festivals and special days that make sense for your brand.

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Canva, Timeline Slicer Pro and PicMonkey are some of the best paid tools available online to help you create a great cover image for your Facebook page. You can also get professional editing software installed on your system to design a perfect cover image.

6. Be Consistent

Rightly said, "consistency is the key to success"!

So, frequently create effective Facebook posts to keep your viewers occupied. It’s a good way to keep Facebook users in sync with your brand. Photos, Text updates, and links are three kinds of posting strategies that you must implement to improve your Facebook business experience.

Post interesting and eye-catchy information regarding your business idea. You can also post some facts and regular stuff every once in a while. This will catch the interest of the viewers and involve them in your brand-building activities.

7. Focus on Brand

Above all, your brand is what you must emphasize on. Posting some exciting stuff here and there is a great idea, but it should never interfere with your brand identity. In fact, it should complement it.

Whatever you do, you must talk about your brand. Whether you put some interesting stuff for the users or hold a contest to engage viewers on your page, everything should be directly linked to your brand. This will play an important role in affixing the brand name into the minds of the people.

8. Post Relevant Content

We already know that Facebook users not only gain influence but are also inundated with content. If you want your messages to be heard, understood and believed by the viewers, you have to fight for their attention. And, you can do this in two ways. First, you have to be present on Facebook and leverage multiple customer touch points with the same message. Secondly, your messages have to be relevant. It is extremely important to post content that is relevant to both the viewers and the marketers. Every single form of content has to be consistently relevant and authentic in order to break through the clutter of businesses sprouting on social media platforms.

Once you know what works with your online audience, you can re-post it with much more creativity to level up the user engagement on your Facebook business page. This will eventually help you in making your business expand to a different level.

9. Use Custom Graphic

Graphic customs and custom resolutions prove to be useful in giving a user-friendly experience to the online audience. The popularity of your business page will grow automatically when people will find your webpage easy to access. It also improves the overall appearance of your page. Users like to follow and stay updated about things they like on Facebook.

10. Boost Post

Once you have created a nice-looking post, it’s time to promote it aggressively. Embed website links and contact IDs in your post so that the viewers are directed to your website and can contact you on your mail IDs. Remember, the real value is found in the posts that drive traffic to your blogs and website which turns into sales or conversions.

You can even consider sending dedicated messages to your contacts containing the links to your website and details on how to reach you for availing the products and services offered by your brand.

By boosting a post for a specific interval with the help of paid options available on Facebook, you can reach a huge number of Facebook users. This will not only assist in increasing your brand awareness but also help you to reach your new customers easily. Without promotion, it will be really difficult for your page to grow online.

Recommendation - Let people sign up for your newsletter without leaving Facebook. This will definitely work in your favor to stay connected with thousands of users and grow your business on Facebook.

Was the above-mentioned information useful for you? Anything you'd like to see to make it better? Let us know if you like what you read. You can share your thoughts in the comment section below.

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Have you been wondering how to get that little blue check mark on your Facebook accounts? You know, that check mark that shows all your followers that you’re someone with enough status for Facebook to verify it?

Verifying your Facebook Page and earning that tiny symbol next to your business’s name makes you more official and credible.

It makes sense that most businesses want to earn that Facebook verification for themselves.

In this post, we’re going to look at how to verify your Facebook Page and your Facebook profile, and everything that the verification process entails.

Why Verify Your Page or Profile?

We put a lot of time and effort into creating social proof on all our accounts, including Facebook, because it’s a quick signal to other users that our business is important and established enough to earn it. Those verification checkmarks do exactly the same thing.

When users see the check mark, they know that they’re actually looking at your business’s (or your) real page; it’s not an imposter and not a fan page. They know they can message you for customer service, and it helps show that you’re taking your social media marketing and customer relationships seriously.

Another really big bonus: having that verification will help your Page or profile rank higher in both Facebook’s and Google’s search engine.

What’s the Difference Between Blue and Grey Checkmarks on Facebook?

There are two different colored checkmarks that appear next to Pages and profiles on Facebook. The blue checkmark indicates the confirmed authenticity of Pages, public figures, and brands. It shows that this is the official account for a brand, business, or person. Both Pages and personal profiles can get this type of verification.

The gray checkmarks, on the other hand, indicate a confirmed location for a specific business. While this one isn’t quite as difficult to obtain or as noticeable, it can still help your business gain some credibility on Facebook, which is always a good thing.

If your business belongs to a big chain, franchise, or corporation, the main account run by corporate’s marketing team will be the one with the blue check mark, and all individual local locations could earn the gray checkmark. A great example for this is pictured above for the Bed Bath & Beyond Pages.

Can Anyone Get Verified on Facebook?

Theoretically, yes. In reality… sort of.

Only some types of Pages can be verified. Having a physical location helps a great deal since the gray badge is location-based and much easier to obtain than the blue badge. Local Business, Organizations, Companies, and Public Figures are all Page types that can obtain Facebook verification.

Obtaining Facebook verification for a personal profile is significantly harder, and in order to do so, you must have a ton of friends on your account and meet other requirements.

How to Verify Your Facebook Page

Before you start the process of verification, you’ll want to make sure your Page is in top form. Facebook doesn’t have a strict list of requirements, but making sure that your Page looks great—and credible—will go a long way when Facebook is reviewing your request.

This means that your Page must have:

  • A website
  • Contact information
  • An “About” and long-form description
  • Plenty of native content

It’s also important to note that only certain types of Pages can become verified. This includes Public Figures, Local Businesses, Companies, and Organizations.

To verify your Facebook Page, start at the actual Page. Go to your Page’s settings, and then go to “General.” Here, you’ll see the option for “Page Verification” if you have the ability to get your Page verified.

You’ll then have the option for “instant” verification, or for a more lengthy verification process. The former gives you the option to have Facebook call your Page’s publicly listed phone number. You’ll be given a verification code, which you’ll enter into the box Facebook provides you with. Then Facebook will award you with a gray check mark (and eventually, potentially a blue one).

If you don’t want to use this method, you can also upload documents that show that you legally own the business. This includes business licenses, tax files, or articles of incorporation. Facebook will review them manually before approval.

How to Verify Your Facebook Profile

Getting your personal Facebook profile (where you have friends instead of fans) verified is a lot trickier than getting your business verified. Only people of a near-celebrity status will be able to get their personal profiles verified, even though a lot of the qualifications to getting verified are pretty much the same.

You’ll need a lot of followers, though, which isn’t required for Pages.

Once you submit your personal Facebook profile for verification (which, from what I can see you need to do by contacting Facebook directly), Facebook (if seriously considering your request) will get in touch and ask for documents that can help prove you are who you say you are, like a copy of your license.

I’ll go ahead and save you some time with this one, and strongly recommend creating a Page for yourself and try to get that verified; it will be significantly easier.

How Long Does it Take to Get Verified?

It depends on a number of factors, including what type of Page you have, how busy the Facebook team is, and even your number of followers. Facebook takes longer, for example, when approving businesses than some celebrities.

This is a huge time span, but it can take anywhere from 48 hours to 45 days, especially for the blue badge of verification; the gray badge typically takes much less time.

What if Facebook Rejects My Submission?

If Facebook doesn’t verify you, for whatever reason, it’s not the end of the world; like Twitter, you may just need to revamp your profile or Page and try again.

Make sure that your Page is full and fleshed-out, with as much information as possible to make you seem credible. Writers can add publications to their “Impressum” section, and be getting more mentions or reviews from other Pages and users don’t hurt, either. You can also reach out to Facebook’s support for more information about why you may have been rejected, too.

You can also reach out to Facebook’s support for more information about why you may have been rejected, too.

Final Thoughts

Most businesses and marketers put a ton of work into making their online and social presences as strong as they possibly can, and getting your Page verified by Facebook (in either way) helps strengthen your social presence. It shows that you’ve taken the extra step, and ensures that your customers will know they’re at the right Page for the business. Getting your Page verified just takes a few easy steps, so head over to your Page now and get started!

It shows that you’ve taken the extra step, and ensures that your customers will know they’re at the right Page for the business. Getting your Page verified just takes a few easy steps, so head over to your Page now and get started!


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