Question

Marketing Analytics

example : nowaday people create facebook page to sale things on facebook page

1. Why has this tool become popular?

2. Why would I use this tool or product?

3. What data and insights would I expect to get from this tool?

4. What data and insights are hard to get from this tool?

5. How would those insights help me make better decisions in my company?

6.Why would those insights be helpful?

7. How can I improve my usage of those tools?

8. What would I do differently if I had more budget? Or less?

9 Do I really need the information this tool generates?

10. What are ways I can use these data?

Answer 1

1. Why has this tool become popular?

It’s easy

Comparing with Twitter, Facebook is supper easy to use. You don’t have to master the skills of using @ symbols or hashtags for a successful post. Facebook is not for sharing information or looking for news like Twitter. It’s more likely for real life experiences. You can simply log in with your email account and password, and then write a status about your recent daily life even with pictures sometimes. If you want to tag someone, you only need to write that person’s name in your status, and Facebook is smart enough to help you mention that person automatically. There’s more? It’s also supper easy to update your profile such as a new relationship, new schools or new homes. It allows your friends to see what’s going on in your life more clearly.

Frequent upgrades

Facebook loves to push out upgrades to its company. For instance, it has added news feed, timeline, cover photos since it was founded, and list is still going on. Recently, the security and privacy function has also been developed. You can choose the people you want to share your posts with by using a block list for each status. In this case, you are able to avoid those unfriendly stalkers who try to disturb your life. Other than this, Facebook has also repeatedly rolled out new features such as Facebook Messenger, as a platform for people to chat/video call freely.

Engaging features

Let’s be honest: Facebook is an addiction for most people, and that’s why I never take my phone with me while studying. The website alone offers a news feed, a messenger, video calls and the ability to follow or like other people’s posts. A new thing is that you can also “react” to other people’s posts such as “love,” “smile,” or “surprising.” Additionally, there is an App Center, which is filled with third-party games. In 2013, Facebook named 23 video games on its top list. Of course, Candy Crash Saga is the one that always pops up on my page.

Focus on the product, not the shareholder’s value

On Wall Street, companies are supposed to dedicate all of their efforts on the shareholder’s value, in other words, making the stock prices go up. On the contrary, Mark Zuckerberg is famously uninterested in Facebook’s business in the early days. He continually turned away those advertising clients. Ads were not cool. He wanted Facebook, as a product, to be cool. As Facebook prepared to go public, Zuckerberg wrote a letter to shareholders in which he stated the company's intention to focus on its "social mission" first and its business second.

2. Why would I use this tool or product?

Use Facebook If You Run a Business or Organization. Facebook pages and ads can be invaluable marketing tools. You can use a public page casually to just stay connected with your current customers or you can invest real money into Facebook's advertising platform to generate new leads.

3. What data and insights would I expect to get from this tool?

With over 1.4 billion active daily users, Facebook is a platform that has incredible reach. But, thanks to a number of big changes to its algorithm, Facebook prioritizes content from family and friends. That means it’s harder than ever to get your audience’s attention on the platform.

That’s where Facebook Insights comes in. Understanding your Facebook page’s metrics gives you the information you need to make sure you’re putting the right content in front of the right audience. It helps you work with Facebook’s algorithm instead of just sending content into the void and hoping someone will see it.

To explore each of the key areas Facebook analytics measures, we put together a guide to Facebook Insights that will help you understand how and why each metric is important to your overall social media strategy.

4. What data and insights are hard to get from this tool?

Genuine opinion/ reviews about your product and its marketing are hard to get because people just be giving fake things at times.

5. How would those insights help me make better decisions in my company?

Reviews on facebook help a lot to a company because a big mass of people use this application and by this the company get to know about what people think about their company and can categorically filter the review depending on age & gender of the users.

6.Why would those insights be helpful?

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.

7. How can I improve my usage of those tools?

• Add a Clear Cover Photo
• Optimize Your Profile Photo
• Complete Your About Section
• Optimize for Mobile Views
• Leverage Third-Party Page Apps
• Work From a Posting Strategy

8. What would I do differently if I had more budget? Or less?

1. Be patient. In my experience, it can take anywhere from 1 day to 6 months to get your online advertising profitable
2. Not every advertising channel will work for everyone. I’ve spent $100,000+ on Google advertising and only made back $25,000. Damn. Not every advertising channel will work for every business
3. When you do find a channel that’s profitable, spend as much as you can while you can. When I was advertising on a third-party newsletter, I spent $750 a week and made $1,500 within 2 weeks. That’s an awesome ROI. I didn’t sponsor more than twice a month since I didn’t want to annoy their readers. But then, a friend yelled at me to do more. I moved to four times a month and the ROI stayed the same. I realized there’s a lot of noise online so it’s okay to advertise hard
4. Advertising decays. Over time you need to refresh your advertising, even if it’s working, to prevent it from going stale. At AppSumo we had a full-time person just refreshing our ads a few times a day with relevant numbers, topics, and news
5. Profit is all that matters. Ignore people who claim they get some really high click through rates (also known as CTR, or the % of people that actually click their ad). CTR is a vanity metric, and what matters most is ROI. If you are not making money, stop
6. Look for free marketing opportunities first. I personally encourage people NOT to spend on ads until they’ve exhausted other marketing activities. It’s too easy to spend a lot on ads without great results.

9 Do I really need the information this tool generates?

People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore.

Your business needs a Facebook page. You know this — and so do 40 million other businesses. Facebook is where your future customers hang out.

The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day.

The average American spends about 40 minutes just on Facebook — sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.

Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.

Yet Facebook only has 2 million active advertisers? What?

Talk about an opportunity!

10. What are ways I can use these data?

1. Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.

In addition to hilarious videos of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.

2. Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.

Some businesses have asked – why should I have to pay to ensure that my post is seen by users who are my followers? If a user has liked my page, they should always see my posts on their news feed, shouldn’t they? The answer to this question is no, because it assumes that users spend every waking moment of their life on Facebook’s news feed. For the health and safety of your Facebook fans, we hope this isn’t true!

If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts. That’s where Promoted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.

Promoted Posts are easy to set up – just click the button beneath any of your page posts.

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

3. Facebook Open Graph

Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.

Businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. Facebook’s Open Graph allows for creative interactive options outside of the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative.

Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.

Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool.

It all starts with a Facebook login prompt.