Question

Creating Marketing Plan fro the Snapchat INC company

G Promotion (Advertising)     
a) Discuss the types of advertising and promotions they have implemented and include pictures.
b) Discuss their use of broadcast (TV / Radio), print (magazines / newspapers), and support media (billboards / internet).
Provide pictures and links to where you found the advertising.

min 500 words

Answer 1

ADVERTISING

Advertising is any paid from of no personal presentation and promotion of idea ,good and services by an identified sponser.

an advertising is the public annoumcement about a product or services by means of a medium public has access.

TYPE OF ADVERTISING

There are different type of advertising .

1. product advertising  

it is concerned with conveying information about and selling a product or services

• informative : used for the promotion of a new type of product to devlop an initial demand .this is the introductory stage of product lifecycle .
• persuasive: followed to develop demad for a particular product or demand
• Reminer : the goal of this type of adevertising is to reinforce pervious promotional activity by keeping the brand name in the target market .it is used to maturity period .

• 2 Advertising based on area operation
• local advertising : marketing effort to a limited area .
• national : select the entire nation as the target market for their product .
• global : multinational companies treat the whole world as their market .

3,Advertising based on target market

• consumer product ad. :an ultimate consumer is a person who buys the product or services for his personal use .
• trade ad.:this is done by the manufacture to persuade wholesaler and retailer to sell his goods .
• financial ad: bank, financial institution ,corporate firm use advertisig to collect funds from markets.

4,advertising based on the media

• audio :it is done thrugh radio ,public address system
• visual : stror display ,sign board
• internet : the world wide web is used extensively to promote product and services of all types.
• print advertising : newspaper,magazines ,journal poater etc.

BORADCAST ADVERTISING

its applies to commerrcial aired on either television or radio ,which are typically called spot . i

its the primary revenue genetator for commercial television and radio station .

MEDIA USED IN ADVERTISING

1. DIRECT MAIL
2. newspaper and magazines
3. radio advrtising
4. television ad .
5. outdoor advertising
6. specially advertising