Question

Question

As a marketing planner, you need to practice creating your own marketing plan. You are required to design a marketing plan for your organization focusing on the following sections:

• Executive summary - Business Description
• Market summary which includes:
  • Quantitative analysis: target markets, geography, demographics, consumer behavior, competition analysis,
  • Qualitative analysis: market trends, perceptions towards brands, companies, images, packaging.
  • SWOT analysis
  • Competition
  • Value Proposition
• Marketing strategy which includes:
  • Mission, mission, values
  • Objectives based on marketing plan
  • Sales forecast
• Financial objectives
  • Brand positioning
  • Marketing MIX (4 P´s and also P as People)
  • Marketing communications methods (Detail at least 6 steps implementation plan)
• Financial aspects
  • Break even, monthly sales, marketing budget
• Controls (Success Measurements to evaluate the objectives of the plan)

You must provide adequate Harvard references in every section you present. For information about your organization, you are also required to reference. Some companies may not have published information online however; you can still try to project your ideas with valid peer-reviewed articles

Answer 1

Executive summary- company name is big Mart. It is supermarket which characters to small and medium middle class families. It sells all essential out of household items, FMCG and clothes.
Quantitative analysis-
It is located in New Delhi . It takes two people who are living near by area radius of 10 kilometres, this is basically for conscious customer as it sells goods at low price. The competition is from other retain Giants such as Big Bazaar, Reliance Fresh, d Mart etc.
Qualitative analysis- retail is a very booming sector in India. As people are becoming more and more cost conscious the scope of discounted stores is increasing in India. People want to buy good brands at low price.
SWOT analysis-
Strength-
1. Good population population and people are interested in shopping.
2. Located at Prime location in connaught Place New Delhi.
Weakness
1. Competition from big Bazaar and D Mart.
2. People have price conscious and high margins could not be charged.
Opportunities
1. It can be expanded to other cities.
2. Goods can be sold through online.
Threats-
1. No entry barrier any company can enter into retail easily.
2. People purchase from online websites like Amazon which give high competition.
Value proposition- big Mart offers quality products at low price to customers.
Marketing strategy-
Product- best old is in house all types of household items clothes and FMCG
price- good for offered at discounted price
Promotion- marketing is done through digital marketing, outdoor advertising etc.
Place- it is located at Connaught Place New Delhi
Mission- all the customers and stakeholders shall be served by creating quality.
Vision to deliver every household item to the Indian customer in a profitable way
Value-1. Confidence in our company
2. To be leader in the industry.
Objectives- to be the number one retail store throughout the world.
Sales forecast- 1 billion in sales.
Break even- after 2 years of operation.
Monthly sales- 10 million in month.
Reference- the question ask about your organisation. So this is a hypothetical organisation created.
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