Question

Which of the following is not a type of advertising agency?

In-house

Direct marketing

Sales promotion

Public events

Answer 1

In-House Agency:

Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own structure. The in-house agency as its name implies is owned out right by and operated under the direct supervision of the advertiser.

Therefore, we can say In-House is the Advertising Agency.

Direct Marketing Agency:

Direct marketing agencies are experts in direct mail, but also utilize email marketing, Internet marketing, customer databases, analytics and more.

Therefore, we can say Direct Marketing is the Advertising Agency.

Sales Promotion:

Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short-term tactic to boostsales – it is rarely suitable as a method of building long-term customer loyalty. Somesales promotions are aimed at consumers.

We can clearly see in the image also that sales promotion is an activity part of Marketing not Advertising hence Sales Promotion is not an Advertising Agency.

Public Events:

A public event, as the name suggests, could refer to any event open for the general public. Exhibitions, expositions, fairs, festivals, entertainment, cause-related, fundraising, and leisure events are all examples of a public event, which can be any purpose amongst that.

Therefore, Public Events also cannot be referred as Advertising Agency.