Question

Promotion (Advertising) about Facebook Inc.   
a) Discuss the types of advertising and promotions they have implemented and include pictures.
b) Discuss their use of broadcast (TV / Radio), print (magazines/newspapers), and support media (billboards/internet).
Provide pictures and links to where you found the advertising.

Answer 1

1) Types of ads by facebook are

Awareness Ad Type: Over 1.8 billion people use Facebook every month. We’re willing to bet the majority of those people don’t know your company exists. Targeted towards the very top of the sales funnel, awareness ads build top-of-mind awareness and interest in your product or service. These discovery ads are perfect for you to tell your company story and connect with new prospective customers.

The awareness ads available to you include:

• Brand Awareness – Encourage discovery of your brand
• Local Awareness – Encourage discovery of your local business (limited targeting options, targets based on proximity to business)
• Reach – Show your ad to the maximum amount of people possible (limited availability)

Consideration Ad Type: Get people to start thinking about your business, product, or service, and look for more information about it. The consideration ad type is targeted towards the top-middle of the sales funnel. Consideration ads are great for most of your on-site (and in-app) content, including blog posts, coupons, video testimonials and how-tos, and email newsletters.

Types of consideration ads include:

• Traffic to your website – Send people to a page on your website
• Engagement – Drive engagement with your company
  • Page Likes – Increase Facebook page likes
  • Post Engagement – Increase engagement with a specific post
  • Offer Claims – Get people to claim an offer
  • Event Responses – Get people to attend an event

Conversion Ad Type: Conversion Facebook ads encourage people to carry out a specific action or purchase your product or service. I.E., conversion ads’ main goal is to convert users. They’re targeted towards the very bottom of the funnel and are aimed at directly increasing your bottom line. Conversion ads are the easiest to measure results, but also tend to cost much more than the other ad types. A few examples of conversion ads include sending users directly to a contact or product check-out page, sending people to your store, or complete event registration fill-outs.

images are attached above, thank you