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Marketing Assignment Find a brand that is utilizing all five promotion tools (Advertising, Sales Promotion, Personal...

Marketing Assignment

Find a brand that is utilizing all five promotion tools (Advertising, Sales Promotion, Personal Selling, Public Relations, Direct and Digital Marketing) and describe how they are using each. You must cite SPECIFIC EXAMPLES. Please don't write that they are using digital marketing like social media or that they have advertisements on TV. Please point to specific executions.

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Apple is one of the Brand which utilizes all five promotion Tools-

Advertising- As we know That advertising is a paid form of promotion. In this advertising, Apple invest millions of dollars to promote its iphones and Other products. Apple create Short TV commercials which shows features, looks, design and price of iphones. Apple also pays celebrities to influence customers by using Iphones in TV commercials. We all see Iphones in movies and TV shows where This stratgey is called Ad placement to attract more demand.

Sales promotion- Apple is known for charging high prices as we know. This company uses sales promotion by offering Discounted accessories of Apple on pre booking and purchase of its new iphone models. They sell apple watch, Air buds at very discounted price if customer purchase new iphone model. Apple also very creative for its old models. If its old iphones are not in demand then it reduced their prices to make them look more attractive to buy. This happened with Iphone 6, 7s and X model of iphone which can be purchased at discounted price on Online sales.

Personal selling- Personal selling in which Company uses sales people to influence customers to buy products. Apple has its own Iphone stores where apple sales employees work. when customers come to stores, they show models of iphone, ipad, inform them, tell them and influence them so that they would make a purchase.

Apple also authorize third party sellers to use its brand name to increase sales of apple's products.

Public relations- Public relations element aims to create/improve good will of company. Apple uses Media coverage by inviting them on new product launch of apple. Media wrote articles about apple's achievement, awards and initiatives which helps apple to have positive image in society.

Direct and digital marketing- Direct marketing means sending promotional messages directly to customers. As apple customer, I often get new updates from apple about its new products. For example- I got email where apple was informing how they are launching its new Iphone SE model. Apple send text messages and emails to customers about exciting offers on ipad and iphones.

Digital marketing is the strong point of apple. Apple utilize social media influencers having millions of subscribers to promote its new iphones and ipads. Apple uses Instagram to post live events so that customers can watch them on thier phone at any place. Apple also runs social media campaign like currently Apple is lauching Iphone SE model even in corona virus pandemic. Apple running this campaign on Youtube ads, Instagram images and FB posts.

keosha answered 4 months ago
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