Session 7: Video Discussion
Watch Video
Medical Tourism Marketing: Destination Branding
Duration: 2:09
User: n/a - Added: 9/16/13
Discussion Question:
After watching the video, identify your reactions to the lessons
you just learned. Provide a substantive response using a real world
example, and relate your answer to a concept you learned from your
text.
How would you explain the increasing trend for medical tourism
in the healthcare industry? What are the impacts of medical tourism
on U.S. healthcare providers? Your response must be at least 200
words in length.
How would you explain the increasing trend for medical tourism
in the healthcare industry? What are the impacts of medical tourism
on U.S. healthcare providers?
Provide minimum of 200 words as a response to the
questions:
What is the importance of "cultural empathy" to international
business?
How does a business acquire or adapt to "Cultural empathy"?
"For the inexperienced marketer, the "similar but different feature
of culture creates an illusion of similarity which usually does not
always exist." Discuss and give examples.
How does medical tourism relate to cost, access, quality? What
are the implications of medical tourism from a market justice
perspective? From a social justice perspective? Should medical
tourism (between states) be used within the U.S. to improve cost,
access, and/or quality? Why or why not?
Assignment 2: A Grocery Store
Audit
Provide an original and substantive response to the questions
posed in your Assignment in a minimum of 200 words. See Assignment
rubrics here.
You learned in your Reading about the risks and internal control
structure for inventory. Grocery stores present unique challenges
with inventory. In addition to a high volume of transactions, there
are also temperature and shelf-life considerations for certain
items.
Discuss how you would approach an inventory audit of a grocery
store...