Session 7: Video Discussion
Watch Video
Medical Tourism Marketing: Destination Branding
Duration: 2:09
User: n/a - Added: 9/16/13
Discussion Question:
After watching the video, identify your reactions to the lessons
you just learned. Provide a substantive response using a real world
example, and relate your answer to a concept you learned from your
text.
The success of the tourism sector in any given destination
depends on the way it is managed. Discuss what is meant by
destination management, what areas should be covered by the DMO/NTO
and what are the possible challenges that face the NTO/DMO in this
regard. (Please WRITE MORE THAN 250 WORDS)