How does a tourism destination determine what to promote and to whom it should be promoted?

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A tourism destination needs to promote whatever is the unique selling proposition for the destination. Determination criteria would include attributes such as special events, attractions, festivals unique to the region, agricultural or floral seasons, nature hikes, climatic seasons, etc. The promotion should be made to those target markets and geographical regions from where desired visitor segments are most likely to come from. This can be determined in terms of whether the target population has access to such events, attractions, etc. closer to home and whether there is adequate travel infrastructure in place.

Tourism destinations must highlight unique selling points, like special events, attractions, festivals, and natural features, targeting relevant markets.

Junaid answered 2 months ago

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