In: Operations Management
You are the manager of a company has to prepare a report about sales in 100 geographically distributed stores. What are the 5 most popular items each of the store's sales? Explain how you are going to solve the problem. Explain your decision-making process.
To start the process, I will communicate with all the sales managers of the geographic locations where the company has set up its store to collect and analyze their sales data for the past 3-5 years.
I would ask them to send me the analysis of the most popular items from the period and I will form a team of the most capable employees to understand which products and what features have been in the demands the most? I would also look at their pricing, promotional activities to determine what factors contributed to their success compared to the others.
Deriving this data will help me in understanding what the customers of the company want - whether they are the unique attributes of the product, price or the extensive promotions which helped the product in being the most popular products of the stores.
This can help in developing future products and designing the marketing campaign for the upcoming products in he market.