In: Operations Management
You are required to prepare a report on the same topic and evaluate the same company which is DELL. Following key points will help you while preparing the report although you can extend the points. Please do not forget that our aim is to focus on Management Information System of the company.
DELL’S MANAGEMENT INFORMATION SYSTEM
REFERENCES
Sol.
Dell is the American based MNC for computer tech. company. Which is manufacturer for PCs and laptops and related hardware parts with selling, repair and service.
Products of DELL are personal computers, laptop, data storage device, software, servers, network switches, printers and electronic builds.
DELL announces its revenue for the fiscal year 2020 fourth quater was $24 Billion.
DELL is targeting that audience which are professionals, for the executives, whose are tech savvy.
The operating strategies of DELL are put their best efforts in build to order. For this they are doing best supply chain management, which is make their product at low cost. DELL is expands their product segment in wider range with providing good product experience at low cost.
DELL organizational chart:
Competitive environment of DELL is that they are using sells operating system as they are direct selling to the customers and it was totally build to order system. By following this strategy DELL is having zero inventory and it results in low cost of production. This impact on DELL as they are continuously expands their market and they are ahead of their market competitors.
DELL’S PORTER’S FIVE FORCE ANALYSIS:
1. Threats of new entrains: less
2. Bargaining power of customer: low to medium
3. Bargaining power of suppliers: less
4. Threats of substitutes: medium
5. Level of industry competitors: High
DELL using supply chain and demand forecast by tmique software, which is make zero inventory system. They have adopted make-to-order strategy.
DELL is having very good relations with their customers, they are allows that any of their computers part will be available from their suppliers for the customers with shipping and delivery.
DELL had huge investment in e-commerce platforms. In which they are providing customize order option and wide variety on products and their accessories.
Conclusion
There is no doubt that today DELL is doing their business very successfully. As they are providing customization while in ordering, customers can directly interaction with company. DELL is doing good as they are sells direct to the customers. They have doing more R&D in their products as they are doing.