Question

You work at Gigundo-Mart Discount Store as a cashier. Last Sunday night after closing, the store             manager called a mandatory, unpaid meeting for all employees, including those who did not work             that day. The manager’s thirty-minute speech covered Gigundo-Mart’s financial situation and     how the company needed to downsize, freeze all open positions, and cut all employee salaries by         10%. As he spoke you noticed many side conversations and some of your co-workers crossing            their arms, rolling their eyes, and shaking their heads.

            Referring specifically to three aspects of listener motivation (Cognitive Dissonance, Maslow’s             Hierarchy of Needs, and Positive/Negative Motivation), explain (1) why the speaker lost his             audience, and (2) three strategies he might have used to connect with them more effectively (18             points).

            How did each of these factors contribute to your manager losing his audience? (3 pts each):

Factor	How This Factor Contributed to the Manager’s Audience
Cognitive Dissonance
Maslow’s Hierarchy
Positive/Negative Motivation

            Identify three strategies that could have made him more effective (3 pts each):

           

Strategy #1
Strategy #2
Strategy #3

Answer 1

The following factors contribute to managers losing his audience are discussed as follows-
Cognitive dissonance- cognitive dissonance theory states that we have an inner drive to hold our attitudes and behavior in consistency and avoid disharmony also known as dissonance. When there is any disharmony between our attitudes and behaviors (dissonance) something must be changed to reduce this this dissonance. Example of dissonance is when you put two people who favor different political this is an example of dissonance
Positive negative motivation.
With reference to the given case study the speaker lost his audience attention because the people were not at all satisfied with the the action the manager took, hence they started to generate a negative body language this was done to to give an message that they were not satisfied with his step in detecting 10% of the salary.
Positive negative motivation- negative motivation is always self damaging and positive motivation can be a source of self confidence.
With reference to the case study the speaker lost the attention of the audience because he adopted negative motivation approach. The fear of reducing the salary was an undesirable outcome for them .
Maslow's hierarchy- Maslow's' hierarchy of needs theory which says that human being have five categories of need. Physiological safety love Esteem and self actualization. The most basic are the psychological needs such as need of their food and water. And slowly the needs rise up the pyramid and the highest need is the self actualization.
As per the details mentioned in the case study the manager lost his audience because the safety needs which comes second in the pyramid from bottom at the most valuable needs to human beings. The 10% deduction in the salary cost a sense of insecurity in in them. This is the reason why the speaker lost his attention.
Three strategies that could have made in more effective-
1. He should have first motivated the employees and suggested them to improve the performance then he should have spoken about the salary cut.
2. Speech should have had an emotional appeal. Human beings are creatures of emotions first and logic second. Emotional appeal in terms of the financial status of the company which was not well could have done the job. He should have made this point explain the financial weakness of the company but with an emotional appeal and then discuss about the salary cut, then the chances of people paying attention would be more.
3. He could have explained to the people that in times of well being Company pay employees incentive but when the time is bad a deduction in salary of 10% is the only choice the company has, if it wants to continue running its operation.
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