Identify the conditions when a consumer is more likely to experience true dissonance following a purchase.

Expert Solution

Cognitive dissonance happens when an individual confronts a situation involving two or more conflicting attittudes, beliefs or behaviours. This leads to a mental discomfort in the individual and the resulting discomfort can be eliminated by changing one of the beliefs, attittudes or behaviours. For example, Albert is forced to drive the car by his friends eventhough he doesn't like to drive. Albert experiences dissonance because his attitude and behaviors is conflicting. So, he can eliminate dissonance by either stop driving (behavior) or change the attitude.

Here are some condition a consumer can experience dissonance after purchase.

He firmly thinks that the quality of the product is so poor after a call from his close friend.( Belief contradicts the behavior)
He doesn't like the color and shape of the product after unboxing it.(attitude contradicts the behavior)
Low level of self confidence

Hayet Jeridi answered 6 months ago

Identify the conditions when a consumer is more likely to experience true dissonance following a purchase

1.According to Porter, internal rivalry is likely to be more intense when ______. a. consumer switching...

1.According to Porter, internal rivalry is likely to be more intense when ______. a. consumer switching costs are low b. industry (market) growth is slow c. brand loyalty is significant d. Both (a) and (b) are correct. 2.Which of the following is valuable in a standards war? a. Competitive advantage. b. Late mover advantage. c. Early mover advantage. d. Technological advantage. 3.The use of the SSNIP (Small but Significant Nontransitory Increase in Price) test presents some difficulties when it is...

Discuss some of the reasons why adults are more likely to experience an episode of mental...

Discuss some of the reasons why adults are more likely to experience an episode of mental illness during emerging adulthood. Which illnesses seem to be the most common during this time? (Describe them in some detail).

Discuss some of the reasons why adults are more likely to experience an episode of mental...

Discuss some of the reasons why adults are more likely to experience an episode of mental illness during emerging adulthood. Which illnesses seem to be the most common during this time? (Describe them in some detail).

2. The more complete the transfer, the more likely tax goals will be accomplished. True False...

2. The more complete the transfer, the more likely tax goals will be accomplished. True False 5. Larry just completed signing all the documents and transferring stocks and bonds worth $400,000 in trust to Martin. The irrevocable trust terms require the income to be accumulated or distributed to John and Jane in such portion as Martin thinks reasonable. When both John and Jane are deceased the trust is to terminate and the assets distributed to Wally. Wally's right to receive...

2. The more complete the transfer, the more likely tax goals will be accomplished. True False...

2. The more complete the transfer, the more likely tax goals will be accomplished. True False 5. Larry just completed signing all the documents and transferring stocks and bonds worth $400,000 in trust to Martin. The irrevocable trust terms require the income to be accumulated or distributed to John and Jane in such portion as Martin thinks reasonable. When both John and Jane are deceased the trust is to terminate and the assets distributed to Wally. Wally's right to receive...

Which of the following is most likely true when one claims that derivatives makes the world...

Which of the following is most likely true when one claims that derivatives makes the world risker? a.) Derivatives affect the instruments on which they are based—the tail wagging the dog. b.) Derivatives may increase price volatility due to programed trading or portfolio insurance. c.) Derivatives encourage risk-taking because they have natural leverage. d.) Derivatives, rather than the users of derivatives, are to be blamed for many firms losing money.

Are you more likely to purchase a brand mentioned by an athlete on a social media...

Are you more likely to purchase a brand mentioned by an athlete on a social media site? According to Catalyst Digital Fan Engagement survey, 53% of social media sports fans would make such a purchase. A) Suppose that the survey had a sample size of n=500. Construct a 95% confidence interval estimate for the population proportion of social media sports fans that would more likely purchase a brand mentioned by an athlete on a social media site. B) Based on...

A marketing researcher predicts that college students will be more likely to purchase tickets for... A...

A marketing researcher predicts that college students will be more likely to purchase tickets for... A marketing researcher predicts that college students will be more likely to purchase tickets for the next football home game if their team won (vs. lost) the last game. The researcher asked 6 WSU students their willingness to purchase tickets (1= not likely at all, 7=very likely) and 6 EWU students their willingness to purhcase tickets (1=not likely, 7=very likely) (WSU won the game in...

What is hyponatremia? Why is hyponatremia dangerous to athletes? Why are athletes more likely to experience...

What is hyponatremia? Why is hyponatremia dangerous to athletes? Why are athletes more likely to experience hyponatremia despite adequate fluid intake during physical activity? What are some ways that athletes can reduce the risk of getting hyponatremia during activity? Be sure to provide examples to explain your answer.

Question

Identify the conditions when a consumer is more likely to experience true dissonance following a purchase.

Solutions

Expert Solution

Related Solutions

Identify the conditions when a consumer is more likely to experience true dissonance following a purchase

1.According to Porter, internal rivalry is likely to be more intense when ______. a. consumer switching...

Discuss some of the reasons why adults are more likely to experience an episode of mental...

Discuss some of the reasons why adults are more likely to experience an episode of mental...

2. The more complete the transfer, the more likely tax goals will be accomplished. True False...

2. The more complete the transfer, the more likely tax goals will be accomplished. True False...

Which of the following is most likely true when one claims that derivatives makes the world...

Are you more likely to purchase a brand mentioned by an athlete on a social media...

A marketing researcher predicts that college students will be more likely to purchase tickets for... A...

What is hyponatremia? Why is hyponatremia dangerous to athletes? Why are athletes more likely to experience...