Identify the conditions when a consumer is more likely to experience true dissonance following a purchase

Expert Solution

The conditions when a consumer is more likely to experience true dissonance following a purchase are those when the consumer has purchased a product on an impulse, without doing enough research, having paid more price and later finding better alternatives. The customer experiences post purchase dissonance as they are not happy or satisfied with their purchase. It can be due to disliking any feature of the product like its colour or functions. If the customer is dissatisfied after purchasing the product due to poor performance of the product or buying defective product, the customer experiences post purchase dissonance. After buying the product when the consumer does research and find better options in the market, they regret the purchase and experience true dissonance following a purchase. Lack of customer service or support provided by the business can also cause post purchase dissonance.

keosha answered 1 year ago

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Identify the conditions when a consumer is more likely to experience true dissonance following a purchase

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Expert Solution

Related Solutions

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