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In: Economics

Your textbook’s author speaks to the use of rich media ads. Which of those mentioned do...

  1. Your textbook’s author speaks to the use of rich media ads. Which of those mentioned do you feel is the most important when developing an Integrated Marketing Communications (IMC) strategy? Why?
    • In addition, as you are crafting an IMC strategy, include the two most important traditional (old) media tools that might also be utilized. Why?
  2. What issues are likely to affect the future of mobile advertising? Explain.

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