Question

1. The approach in which producers and intermediaries share the cost of ads in local media is called ________ advertising.

Multiple Choice

• comparative

• cooperative

• pioneering

• campaign

• institutional

2. Regarding advertising, the Federal Trade Commission can

Multiple Choice

• require firms to run corrective ads.

• regulate deceptive advertising.

• require firms to support ad claims.

• require firms to provide affirmative disclosures.

• All these answers are correct.

3. Which of the following is true of advertising agencies?

Multiple Choice

• Advertising agencies can be helpful, but they are always more expensive than a firm doing its own advertising work.

• Advertising agencies must be selected very carefully, since most require long-term contracts.

• Advertising agencies that are smaller in size will probably continue to play an important role, despite the creation of mega-agencies.

• Advertising agencies usually specialize in one particular type of work, such as sales promotion planning or website design.

• None of these answers is correct.

4. An advertising manager's job is to

Multiple Choice

• manage the firm's advertising effort.

• plan creative marketing strategies.

• develop the firm's marketing mix.

• develop the firm's promotion blend.

• All of these are included in an advertising manager's job.

Answer 1

1)Cooperative Advertising

Explanation:Co-operative advertising is an advertising approach in which producers and intermediaries jointly sponsor and share the cost of advetisement in media.

2)All these three are correct

Explanation:The FTC can require firms to run corrective ads,regulate deceptive advertising,require firms to support ad claims and require firms to provide affirmative disclosures.

3)None of these answers is correct

Explanation:Advertising agency helps clients in preparing budgets and so doing advertisement economically is made possible.

The nature of contract between the client and advertsing agency is usually short term.It ends with the launching of an Ad in media.

Big agencies are preferrable more than smaller since they have plenty of resources and experience.

Advertisement agency does a lot of work including preparing budgets,setting the marketing plan,graphic design,media purchasing,tracking results etc.

4)All of these are included in an advertising manager's job.

Advertising manager looks after the overall requirement of a contract and that includes:

• manage the firm's advertising effort.

• plan creative marketing strategies.

• develop the firm's marketing mix.

• develop the firm's promotion blend.