Outsourcing business function is a vital part, though outsourcing social media marketing\ digital marketing, is a...

Outsourcing business function is a vital part, though outsourcing social media

marketing\ digital marketing, is a very easy task to learn. The companies outsource it

without thinking how to grasp the knowledge themselves. What measures can be taken

to make it more cost-effective in this regard?

in simple words: why outsourcing social media marketing/digital marketing is bad for businesses?? and why should businesses need to treat social media marketing as a core business process?

Expert Solution

Getting outside help is a good idea, especially if it keeps you from making blunders which could negatively impact your image and reputation. It can also help you short cut the route from square one to gaining the benefits and return on investment that you look for. There is a danger though in that many companies are not just looking for help but offloading all their activity onto an outside agency who is not integrated into the company but still representing them in social media.

Also, the external people do not have all the facts so helping the customers and knowing about the business is lesser than the employee of the company. It is hard to communicate a company culture that you are not part of.

Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Social media gives customers a convenient and accessible way to express what they feel and gives companies a chance to respond with such platforms, businesses can view complaints and assure their customers that their problems will be dealt with. If your competitors are already using social media accounts for marketing and engaging their customers, you need to ensure that you are keeping up with the digital marketing strategies that are being implemented. A social networking forum efficiently creates a social environment for you and your customers. Such a forum enables you to acquire important feedback regarding your business. Social media serves the purpose of making it easier for consumers to find out and distribute information about different brands, products and services.

A significant percentage of customers that relies on the internet to search for products have discovered specific companies through social media. If the opinions and reactions of your consumers matter to you, going social is necessary.

ekkarill92 answered 6 months ago

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