Question

Many experts believe that marketing is the most important function in a company. Discuss the reasons this is a true statement. Discuss the reasons this is not a true statement.

Answer 1

Why marketing is the most important things?

1. Marketing is what sells the products and brings in the money

2. If you have a good product and no managers to sell it, no one will ever come to do business with you.

3. You need marketing to take off so as to generate the bottom line profits

4. Marketing increases brand value

5. Marketing increases customer reach, increase your loyal customer base and brings in more new customers.

Why marketing is not the most important

1. The business may focus too much on marketing instead focusing on the product itself

2. Focusing only on customers may make them feel that the business is fraudulent. Other stakeholders may move away.

3. The marketing expenses would be extremely high and that would eat into the profits. So instead of increasing profits you actually start decreasing it.

4. If too much focus is given to marketing, the idea behind the product may itself fail the test of time.