Question

What step in the Product Development process in Fashion Merchandising do you think is the most important? Do you think there's any step that can be eliminated?

Answer 1

answwer-

The most important step in the PDP in Fashion merchansiding i think is Market Testing because This is the stage where Companies selling or involved in Fashion merchandising able to know that their new concepts or ideas in Fashion merchandising like new designing clothese and accessories are feasible in the market or not. The Market test on the small scale will give them the idea that their designer clothese and accessories are liked by customers very much or they are not upto thier standard of liking. When they does not Test in the market and directly go for larger launch then they suffer chance of 100 percent failure or loss.

No, I think every step is very important and has their own benefits to the process. Idea generation helps in creating new idea. Screening helps in removing waste and not useful ideas. Concept test helps in understanding and creating a picture of idea like new design of clothes or accessories to target customers. Business analysis helps in understanding cost and profit from the new product. so every and each step is very important and i think should remain in the process to make fashion merchandising more effective and feasiable.