Question

With product development and product positioning in mind, describe a new product concept that you think would meet unfulfilled consumer needs in your favorite sport. Be sure to describe the product and explain/justify your decision.

Answer 1

The product concept which I am proposing can be applicable in any sport – be it basketball, football or cricket. Usually the sport lovers get disappointed if the match did not turn out the way we expected. The disappointment and sadness lasts for days. It would be quite interesting to see if a match lives up to the expectations of the audiences and sports lovers. I want to propose a simulation product which is laced by Artificial Intelligence. Artificial Intelligence will prove to be the USP of this product. AI will analyze the expectations of the audiences from a match, and will turn the course of the sport accordingly. The user can feed in the match which he or she may want to relieve- for example World Cup Cricket Match of 2011. The user will be required to provide certain keywords about how he wants the match to be. AI will perceive and analyze the keywords and come up with match content to live up to the expectations of the user. This way, the disappointment which the user may have experienced in the landmark real match, will get eased out by the simulation match which will b aligned as per their expectations. This can prove to be a breakthrough in the overall sports as well as entertainment industry.