Message Strategies: Responding to Rumors and Public Criticism Spreading FUD—fear, uncertainty, and doubt—about other companies is...

Message Strategies: Responding to Rumors and Public Criticism

Spreading FUD—fear, uncertainty, and doubt—about other companies is one of the less-honorable ways of dealing with competition in the business world. For example, someone can start a “whisper campaign” in the marketplace, raising fears that a particular company is struggling financially. Customers who don’t want to risk future instability in their supply chains might then shift their purchasing away from the company, based on nothing more than the false rumor.

Your task: Find the website of any company that seems interesting. Imagine you are the CEO and the company is the subject of an online rumor about impending bankruptcy. Explore the website to get a basic feel for what the company does. Making up any information you need, write a post for the company’s blog, explaining that the bankruptcy rumors are false and that the company is on solid financial ground and plans to keep serving the industry for many years to come. PLEASE! Do not copy and paste the other answer to this question! It doesn't make much sense and isn't a great answer.

Thank you in advance!

Expert Solution

Answer:

As you compose your fictionalized blog passage, review the reaction rules recorded in the segment "We're Under Attack!" You're being "trolled," so react suitably. In the first place, connect early. Stretch out beyond the slanderous attack by suppress threatening bits of gossip before they get an opportunity to develop and turn out to be increasingly ludicrous.
Expect you've just accomplished crafted by keeping up positive associations with partners; this permits you to react to such assaults by showing how strange they are. Accept your accomplices and clients as of now have motivation to accept you're monetarily dissolvable and ready to react to day by day difficulties, however back that up by offering demonstrative proof varying.
Second, plan to catch up on your blog section by reacting to any remarks and drawing in with partners. Recognize yourself all through as the CEO to show how truly your organization takes such outlandish assaults.

keosha answered 2 hours ago

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