Question

Discuss the consumer perception of the companies’ products, services, and marketing strategies about the Gap corporation.

Then write about ten (10) opportunities and ten (10) threats that the Gap corporation face.

Identify and summarize a list of major competitors, identifying market share/products to show competition in the industry that the Gap corporation share.

Answer 1

Gap through these years has tried to crease a perception about the product it serves. It started by selling just levis strausss& co with all type of size, colour, style. But to try to differentialte itself , in later years they started making their own jeans. They used to marketting streategies by geing the customer base by selling branded product of levis and later after getting the credibility they started their own. They have always tried to appeal to all the segments of peole, from the sophistcated image to navy image to what not.

Coming to the opportunities & threats of the company, The company has always shown an optimal extraction of opportunities and tried to change threat into strenghths.

Opportunities:-

Growing population worldwide, should capture it.

The increasing standard of living.

Widespread of internet presence.

Entering into the ventures in high population country like china & India.

Increasing the efficiency of online sales.

International market expansion focusing on Asia.

Celebrity endorsement.

Formation of strategic alliances.

Threats:-

Growing competion in this segment

Rising production cost.

Further decline of sales and profits

Risks related to global sourcing and manufacturing

Inability of the management to turn around the business

Further increase in the cost of labor