Question

marketing communication of orio company in india

yes

i want marketing communication of orio company how they are doing in indian market

Answer 1

Oreo brand, launched in India in the year 2012.The name Oreo was trademarked first in March,1912.This brand celebrated its 100th Birthday on 6th March 2012.Now it has become the top brand in the cream bisuits.Children are the top most customer of this biscuits.They like the most the taste of this biscuits among th available cream biscuits in the market. Its demand is increasing day by day and has grown very rapidly in this generation.

India is largest market for biscuits and its demand all over the world.But the Indian people will not spend a very high price biscuits.They prefer low cost glucose biscuits because its available in a very cheper rate.So to continue in the indian market to to achieve success competitive pricing is one of the important compoent.

Britannia, ITC and Parle are the major players in this market.Oreo has started to search about the prefrences of the consumers and focus on major households who use the cream biscuits. The company has decided to addrresses the biscuits in india as a Cadbory Oreo as indian people like so much cadbory.So this name will attract these consumers. This biscuits is available in small cities,all the provision stores and in the big cities also.

This brand works on Traget Groups;

Primary:This includes children,teenagers and college students.

Secondary:This includes adults,Jobbers and parents.This all people love the taste os the cookie.

Geographic:This includes areas including Urban and semi-urban

This biscuit has a punch line of ‘Twist, Lick, Dunk’ .

Any business in india has more developed with the culture and the values which the company has made to get suceess.It is continue to achieve progress day by day socially as well as technically with the increasing demand.

For getting succees in any business Marketing communication is the most crucial thing in this competitive senario.Television is the main source of marketing communication as most of the consumer prefer towatch the tv on regular basis.So they got awareness of the same.There are amny other ways to communicte like social media page,To keep hoarings of the product. Oreo has started store displays and store promotion to compete its rival Brand Britania Parle-G.

Availability, Affordability and Adaptability explains the marketing excellence to get success in Indian market in Oreo Brand.

Marketing of Oreo also includes;TV Advertisement,Its Facebook page,Its togetherness bus,acquisition of cadbory,strong distibution channel,very low marketing price which can be affordable by any class of peoplediffrent prices starting from very cheaper price.

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