Question

I wonder how can I differentiate mass marketing, differentiate marketing, niche marketing, and 1:1 marketing? give some examples also for clear explanation.

Answer 1

--> Mass marketing :: An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing.For example,when you try to sell products to all sections of population with no particular target. Examples: coca cola,soaps, detergents as they target wider section of population.

--> Differentiated marketing :: It refers to the approach of the firms, which produce numerous products with different marketing mixes. These products are designed to satisfy the smaller segments.

--> Niche marketing :: Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them.For example,if you want to sell toys,you will target children.