Question

What is the role of ethics in marketing communication?

Answer 1

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EXPLANATION:

Marketing ethics specifically refers to the implementation of this universal principle of business relations with their clients and other related parties. Such a practice should necessarily include a deliberate effort by the undertakings to apply moral principles when dealing with customers or other customers, particularly when it comes to the 4 Ps, location, manufacture, pricing and promotion of their goods or services.

So few companies follow principles in ads. Ethics can not be learned; it must be ingrained in all of the stakeholders of the organization. While other companies go beyond that in search of a reason for their existence, the main objective of companies making profits. The rivalry between enterprises is one of the key reasons why enterprises are not actively pursuing capitalism. Consumers, rather than people, are pure pleasure and consumers to make money.

On the other hand, companies that practice responsible capitalism can certainly be viewed as more ethical entities than their competitors because there is an apparent justification or belief that they have a clear moral norm. This creates confidence between clients and indeed loyal shareholders of the company. TOMS is a prominent example of a conscious capitalist business. They don't want falsified ads. They have evidence and data that make them one of the most recognized businesses in the industry.

ALTERNATE:

Very few companies practice marketing ethics. It must be embedded in every participant of the organisation. Ethics is not something that is acquired. Competition between businesses are one of the principal reasons why organizations don't follow conscious capitalism. The key goals of businesses are sales markets while some other corporations go beyond that and find a purpose to life. Companies see customers as pure happiness, and not individuals in order to make money. Companies are required to go faster than rational ones to maintain their market share.

On the other hand, businesses that practice responsible capitalism are certainly considered more ethical entities, because there is a clear assumption that they have a different quality of morality. It builds trust between customers and in effect they are the company's loyal stakeholders. TOMS, which practices a conscious capitalist structure, is a well-known example. We are not part of imitation marketing. They present evidence which makes them one of the most trusted industries.

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