Question

In: Operations Management

Does a company like Amazon have a long range strategic plan? Or does it adjust to...

Does a company like Amazon have a long range strategic plan? Or does it adjust to the daily market trends within the economy –considering that data/information change within seconds

Solutions

Expert Solution

Company like Amazon work on the four principles - customer obsession rather than competitors focus, commitment to operational excellence, long term strategic thinking and passion for invention.

Long term strategic planning plays an important role in the growth of any organization. It gives direction to the company. Amazon also do long-range strategic planning. For this they follow the step

  • collecting the daily data and information
  • analyze the data
  • make the strategic planning.

The main objective for Amazon to use the long-range strategic planning is to enhance the probability that they will achieve the desired goal or not. Long-range strategic planning help the Amazon to grow there business from Amazon bookstore to Amazon grocery shopping store and then Amazon Prime.In strategic planning daily trends and data help the business to achieve there daily targets as well as long term goals.So by these, Yess we can say that Amazon do a long-range strategic planning to enhance there business internally and externally.


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