Question

A Strategic Plan is a document that establishes the direction of a company. The process of developing a plan helps the manager and team examine where they are, where they want to go, and how to get there. Develop a Strategic Plan for your Business. It should include these 7 Elements: Vision Statement, Mission Statement, Core Values, SWOT Analysis, Long-Term Goals, Yearly Objectives and Action Plan.

Answer 1

Vision statement
To make this world a better place by sharing wisdom and knowledge.

Mission statement
To provide training and motivation to employees of an organisations for better productivity.

Core values:
To provide service with integrity and passion.

SWOT analysis
Strengths:
Advantages include inherent passion for service and teaching, and making world a better place.
Low cost resources would be an animated white board software use to create interactive videos.
people in my market see my knowlege about motivation as strength.
Good presentation means better sail.
USP is adding wisdom to the management skills.

Weakness:
Inconsistency can make to lose sales.
whole world is target market there are no market segment or competitive areas to be avoided.
Presentation and communication skills can be improved upon

Opportunities
People are getting more health conscious and diverting their attention towards thought management
More and more consumptions of information in the form of video.
Increased use of smartphone and internet
Self-help is an industry worth 11 million dollars in United States

Threats:
Better videos are being created by competitors.
Market is too competitive.
Low entry barrier and exit barrier

Long term goals:
Seeking Global clients.
Incorporate more freelance trainers into the organisation.

Yearly objective:
2018: Acquire 100 clients.
2019: Acquire 500 clients and involve 100 more trainers across the country.
2020: Avaya 1000 client and involve 500 more trainers globally.

Action Plan
1.Target market is people seeking motivation.
2. Organisation value proposition is to provide with required soft skills and motivation for the employees to perform the job efficiently.
3. Positioning in the market: Along with motivation give training thought mein and building emotional quotient and general life skills,
4. Our product is sustainably different from competitor in terms of better service provided and regular follow up to ensure that the training is implemented by the employees.