Question

An international mobile manufacturing brand “M” is planning to enter the Malaysian Market. The management has decided to hire a potential advertising agency to design their promotional messages and develop their online marketing strategies.

As the campaign manager of the selected advertising agency answer the below question:

Write a short report to differentiate communicating between internal and external stakeholders with reference to public relation activities.  

Answer 1

With the new brand 'M' launching in the market, there are a few ways how we will be promoting the brand internally as well as externally.
Through internal stakeholders that will be our employees, managers and frontline people, we will be creating public relations strategies to improve word-of-mouth. The employees will be given a handset each to use and the frontline people will be given incentives for sales. The managers will be given part of stocks of the new market. Through this, the internal stakeholders will be motivated to spread a positive word about the brand post using the brand. Also, when the internal people will be seen as using the brand, it will raise the name of the brand.
External stakeholders will be the existing shareholders and customers. The shareholders will be given a promise of raise in the prices while the customers will be provided with all the data and information regarding the product. Transparency is the best method to gain external support.
Through this, the stakeholders will be tapped and relations with the public will be built by spreading positivity about brand 'M'.

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