Question

Identify a company that has expanded or is planning to expand into international markets. The company you identify could be a small firm, a large multinational, or a new start-up going global from the beginning. Your analysis should consider the following:

A. Brief overview of the company. what it makes or sells, when it was founded, number of employees, annual revenues/profits, form of operations.

B. Analysis of its international/global strategy. What was the motive for expanding into international markets? You may choose to focus on strategy in a particular region or country or focus on how the strategy changed from country to country.

C. For the country you researched in project 1, analyze if this company should enter that market and if so, how...ie export, licensing, franchising, strategic alliance or FDI

ASSUME THE COMPANY IS NOT OPERATING IN YOUR COUNTRY NOW, EVEN IF THEY ARE.

D. Discuss challenges, obstacles and setbacks to their globalization efforts and what the firm did to overcome them. What were the company's key success factor? If not successful, why not? What might have been done differently? Your sources will include at least one academic journal, two quality Web sources and two other popular business sources (Forbes, Fortune, Wall Street Journal, Financial Times, Harvard Business Review)

BE VERY ELABORATE!!!!!!!

Make it at least 800 words.

I will like and comment if you make it too 800 words

Answer 1

A. Afterpay Limited is an Australian company mainly operating as a financial technology. The company carries out a public type of business which was founded in the year 2015. The main aim of the company is to provide a platform for the retailers in order to offer an online rest area. Recently they have released a mobile application and thus by this the company got expanded with the offerings which also became available for the use at inner retailer locations. The company earns an annual profit of around 251.6 million dollars. The company have placed its name in Australia, United Kingdom, United States and New Zealand. The company holds around 600 employees in their organization. The subsidiaries include Afterpay US, Clearpay Finance Limited, Touchcorp Limited.The CEO of the company is Anthony Eisen. The company also promotes services relating to the protection from fraud, collection of data and analysis of digital payments as well as the regulatory compliance. By the year of 2019, the company had made a subsidiary in the UK and by the same year the company declared that their growth in the Unites States contribute high when related to the US with around two lakhs customers within a short period of time.

B. The company's international or the global strategy is mainly focused on maintaining a thorough analysis of the market place and by identifying the organisation's competitive and other resources. They maintains a clear cut strategies for developing a detailed service or for promoting offerings to the customers relating to their products which often takes into consideration relating to the product pricing, product promotion, human resource issues, service levels and other aspects relating to the organization and thus managing their whole business internationally. The company focus mainly over the mid term strategy by attaining the significant global market opportunity in their market area. The company global strategy as well as the global technology with the risk management and data management capability provide distinct data sights that drives the performance in their business and sets that the company's innovatives are being prioritised. The main reason why the company had moved international is that about their belief in getting success in their business and the benefits they would get in the form of high revenue, new investment opportunities, cost reduction, diversification as well as experiencing competition with new ones globally. The company got succeed more in the UK than the other operational areas they made.

C. As the AfterPay Company have succeeded in the UK, thus by the means of Foreign Direct Investment as the method of entry of foreign market where the company truly owns and controls the ownership of the business carried out in one country by the business entity which is operating in another country. If assuming that the respective company is not working in my country, then the reason might be the company is wont gaining enough profit as well as revenue from the respective country and that too the company might be running their business without getting enough of what they actually want.

D. The obstacles or challenges faced by the company were:

• They need to build up a new kind of business with new offerings
• need to offer unique, transparent and simple knowledge to the customers as well as the business partners.
• issues related with their minimal credit checks and late payment of fees
• need of changing the limits in applying for in order to satisfy the customers

The way through which the company had overcome their challenges as:

• they got integrated with the checkouts of the online stores which made the time spending to be more easy
• succeeded in offering with unique products and services through customer satisfaction
• approval action became more easy and fast
• new feature added which became an excellent alternative to credit card.

The main key factor for the success of the AfterPay is the customer friendliness. They also promote a full end to end services to the customers and no charge backs is been issued to the merchants. They maintains a clear customer engagement with the services provided understanding the needs.

Sources

academic journal - use journal

web sources - www.afterpay.nl

- lumosbusiness.com

business sources - www.financialtimes.com

- indianexprss.com >article