Question

An international mobile manufacturing brand “M” is planning to enter the Malaysian Market. The management has decided to hire a potential advertising agency to design their promotional messages and develop their online marketing strategies.

As the campaign manager of the selected advertising agency answer the below question:

Write a short report elaborating on any TWO (2) appropriate message design strategies that can be utilized by the organization towards their marketing communication. Substantiate your choice of strategy with relevant background.

Answer 1

1. Youtube marketing:

Establish relationships with bloggers and youtubers

Youtube is the second largest search engine after Google

In youtube is there is number of celebrities have been around for the past few years—the youtuber. Try and reach out to a youtuber that makes videos about your industry. They tend to have a loyal audience waiting to follow their recommendations, which you can utilise for your product out there with one who resonates with your desired customer. This is an extremely effective and cheapest way to bring attention to our mobile brand and content.beneficial to both.identify and collaborate with someone who has a similar target say Malaysia.

Malaysia has most number of watching youtube compared to the rest of the world.

2. Seo strategy

SEO is a collection of best practices that help our mobile brand rank higher in search engine results, thereby driving more traffic to our marketing website and potentially more business.build a well positioned website on search engines helps to gives you a plenty of traffic to communicate new mobile brand towards, which makes things much easier than anyother mode.For your search engine optimization to work, you need to give optimisation in 3 areas

• Keywords. But rather how a new user would search for it. Eg: best mobile brand in 2020,smart phone low cost

• Meta Descriptions. First lines of text on your page must be good,
• The first paragraphs of text.:that is shown in thumbnail

According to Google Survey, Malaysians spend double the time watching youtube than any other nation.among Malaysians who aged between 16 and 34 years-old watch the most youtube videos that could be best target market.as far new mobile phone considered target market could be lies in the above age group.

From the survey 1,000 Malaysians aged 16 to 64 years on their YouTube viewing habits with mobile and desktop devices and sharing habits too

Seo is the best option make use of every start ups. Unlike traditional seo target quality market. once you’ve created a page that the search engine for directing mobile users , it last to attract traffic to your site for one year.

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