Question

An international mobile manufacturing brand “M” is planning to enter the Malaysian Market. The management has decided to hire a potential advertising agency to design their promotional messages and develop their online marketing strategies.

As the campaign manager of the selected advertising agency answer the below question:

Explain any TWO (2) appropriate digital marketing strategies that can be applied to target the prospective consumers.

Answer 1

When we take the case of the mobile phone market it is more marketed through online and social platforms because of the easy availability of the products and one can easily check and compare the prices with the competitors also it has the maximum number of footfall so lets first discuss what is digital marketing.

What is Digital Marketing:-
This is the future of marketing it can be easily termed as internet marketing which means any type or any mode of marketing that uses the internet to reach a mass number of people is considered as digital marketing. the biggest advantage of digital marketing is mass coverage.

There are 9 types of Digital Marketing

1-Search Engine Optimization
2-Pay Per Click and Search Engine Marketing
3-Social Media Marketing
4-Content Marketing
5-Influencer Marketing
6-E-Mail Marketing
7-Viral Marketing
8-Affiliate Marketing
9-Mobile Phone Advertising

So when we talk about the Launching a Mobile Phone we need to take care of the market and technique which covers all the age group, all category of people, all sections of society so in that case, we have 2 most suitable types that are:-

Social Media Marketing and Search Engine Marketing

Why Social Media Marketing:-
The reason for this is itself in the name SOCIAL MEDIA this type of marketing is totally focused towards the social media channels through which we can share the specifications of the mobile phone all the information regarding the brand and the mobile advantages, Social media platform is one of the biggest platforms as it has the maximum amount of footfall this helps us to create the brand awareness, increase the website traffic, and interacting with the targeted audience which helps a brand to improve the products and know about the customer preferences.

Why Search Engine Marketing:-

in the search engine marketing, the basic focus is to get the traffic on your website through a paid media, in this type of marketing we pay to get the traffic on our website which will enable us to increase the website traffic, brand awareness, rate of conversions and will highlight and make our product more visible as and when searched through a keyword, so creating brand awareness through this marketing strategy can play a vital role in promoting a brand.