Question

Please discuss using media channels for a conference about a start-up company, to create meaningful touch points with targeted customers throughout their journey and explain their significance in the service experience.

Answer 1

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In this era, media channels have become a major source for any company, especially for startups, to confer and attract customers because of an increase in their usage by the population, including the target market.

They can be used for market research, for feedback, for providing information to potential customers regarding the benefits of the product, as well as to get a competitive edge.

Media channels like newspapers, magazines, TV, radio, and social media platforms used massively by people in this era of technological development, and people's increased reliance on the public image of a brand which day get to know from media channels. Moreover, media channels are also needed to inform people about the product- without any media channel, people will not get to know about any new product, its reviews, the benefits they would be getting, or comparison between the company and its rivals.

If we talk about the significance in the service experience regarding helping companies for their startups as well as throughout their journey, then, first of all, it can be helpful in product development by helping the company in market research. Then, we already know that in earlier stages, at the time of startups, the company can take the help of media channels to gain popularity among the customers or potential customers, by using a catchy brand name that gains popularity by that time it enters into the market. And the media channels helps in advertising about the company or the product, by telling the features and benefits to the viewers.

social media has also acted as a medium to get to know about customers' responses regarding the product, whether they liked it or not, what could be the possible improvements, and other feedback. Social media has built images of various products as well as destroyed others - whenever ignored or mismanaged.