Question

Please discuss using twitter and LinkedIn as media channels for a conference about a start-up company, to create meaningful touch points with targeted customers throughout their journey and explain their significance in the service experience.

Answer 1

Answer:

Using Twitter and LinkedIn as media channels for a conference about a startup company:

Startups struggle with limited resources. They do not have time and money to do marketing therefore through Twitter and LinkedIn they can get a global audience and reach marketing success without investment.

Having a conference about a start-up company at Twitter and LinkedIn can help the start-up company in the following ways:

1. Startup story: Showing face to the public and telling the startup story is an effective way.

2.            To build brand awareness: Twitter and LinkedIn platforms allow the startup companies to connect with the new targeted audience and the new users.

3.            Professional presence: The conferences help to build a professional presence among the targeted audience.

4.            Professional reputation: The conference helps showing the targeted audience what the startup does.

5.            Building trust and relationship: Through conferences over these platforms, the start-ups can build trust among the customers who view the conferences. Strengthening their relationships with the users.

Twitter and LinkedIn help to create meaningful touchpoints with targeted customers throughout their journey and significance in the service experience.

1.            Establishing connections: Twitter and LinkedIn platforms help the start-up companies to establish and maintain their connections with their targeted customers for continuous customer support and excellence.

2. Marketing channel: The right marketing channel for maintaining Public relations.

3.            Easy to connect: These platforms make it easier for the customers to connect with the company for any requirements or challenges faced with their products or services.

4.            Breaks the networking barriers: these platforms breaks the barrier of spreading network for the start-ups and creates opportunities for them to connect.

5.            Creating a marketing success: these platforms can help a start-up company free of cost to create marketing success for the company and sail through the transition process to become a renowned brand in the market.

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