Question

Discuss the marketing channels for female cosmetic company by examples in various channels

Answer 1

Breaking down the cosmetics industry is not easy. Bringing a new cosmetic product onto the market involves not just the creation and manufacture of a great product, but also the promotion of the product. And according to some, this last step is actually the hardest part of the process. Marketing non-essential luxury goods such as cosmetics requires not only that you make the public aware of your new product, but also that you persuade them that your product is superior to other similar cosmetic products.

Determine the target audience. This move really should have been considered even before the product was produced, all the way back to the original business plan. It is important for a small cosmetics business with a restricted marketing budget to concentrate on a particular market segment. Specifically defining your market is the only way for smaller cosmetics companies to compete effectively against larger companies with multi-million dollar advertising budgets. For example, if your product is an all-natural organic wrinkle-reducing cream, your target audience may be over 40 socially progressive women.

Plan the packaging for the target market. Brand packaging is a major part of the marketing cycle. Many customers are visually focused, so people tend to identify colors , shapes so patterns faster than they comprehend phrases. It has been proved time and time again that special, eye-catching product packaging is an integral part of a highly successful product. If you are not an creative sort, consider partnering with a professional designer to get some ideas about a new product container or company logo that will draw customer interest.

Work on your ads. If you have a very large marketing budget, it is necessary to keep your ads focused on your target market Although print ads do not reach the same number of customers as they did a decade ago, print ads in the right publications can be effective for high-end items, like cosmetics. Consider putting advertisements in luxury magazines such as "Upscale Living," "Robb Study" and "Dolce Vita." Carefully tailored internet advertising gives you a decent bang for your dollar, and depending on your budget, you can also find radio spots or billboards.

Content marketing has been at the heart of Birchbox 's strategy since its launch in 2010, with the brand focusing just as much on useful and informative content as the products themselves. Its online magazine offers a continuous stream of how-to, tutorials, and DIY-related articles – aimed at instilling the desire for the product as well as increasing the value of existing subscribers. L'Oreal has changed its attention online over the last few years, with 30 per cent of its marketing investment officially going to digital platforms over 2016. Some of the main promotional campaigns has been the 'Beauty Squad' campaign, which includes a range of influencers creating videos and posts about the latest beauty trends.