Question

company

Nike

Take some time to review the website of the company you’ve selected. What is the company’s mission? (2 pt)

Customer Focus: Who are your company's customers? What are some of the unique things the company does to provide superb customer service? (2 pt)

List your company’s main competitors (2 pt)

Review Porter’s Strategies for Competitive Advantage. Which of the strategies does your selected company use? Explain why you’ve the selected this strategy. (2 pts)

List at least one way your selected company uses technology? (2 pt)

Answer 1

What is the company’s mission?
to bring inspiration and innovation to every athlete in the world.

Customer Focus:
Who are your company's customers?
Young Atheletes, Runners, Sports Associations.

What are some of the unique things the company does to provide superb customer service? (2 pt)
Different customer section for individual and company customers.

List your company’s main competitors (2 pt)
Adidas, Rebook, Puma, Fila, New Balance.

Review Porter’s Strategies for Competitive Advantage.
Which of the strategies does your selected company use?
Nike focus on customer loyality and its his strong source of competitive advantage.

Explain why you’ve the selected this strategy. (2 pts)
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List at least one way your selected company uses technology? (2 pt)
Nike uses technology to design smart shoes as is the case with its newly released Adapt platform. There shoes comes with smartphone controlled lacing system. With its new Adapt BB, Nike’s created a basketball shoe that can tighten or loosen itself to fit your foot just right – no laces necessary.