In: Operations Management
Nike Inc, an American multinational company, is one of the leading companies for marketing and selling of footwear, apparel, accessories, equipment, and services all over the world. There are several influences for the company in making it an international brand. Among those influences that contribute to the success of the company, some of the culture and political influences for the company are as follows:
Cultural influence for Nike Inc
Improved attitude and preference of customers about leisure, and advanced demand for quality and trendy products, increasing passion for brand image, individual lifestyle with the increasing individual wealth in its operating markets are cultural influence for the company. The people are becoming a fitness lover and trying the best quality products; this is one of the major cultural influences for the company.
Political influence for Nike Inc
The political system stability of most of the major markets of the company, expanding free policies for trades, increasing government support for the infrastructure, workweek regulation in the textile, Anti-Trust Laws for the textile- apparel footwear and accessories, intellectual property protection are some of the political influences for the company.