Question

Take a look at Zenith watches (go to their official website). Take time to fully explore the company and the product offering. Next, look up two or three merchants that carry the Zenith brand. Discuss the pricing strategies you believe Zenith is employing.

Answer 1

Close to 154 years, Zenith has unique strategy and it changes the way watches are made and how they perform. It’s just a revolution. EI Primero was first released, it was one of the first automatic chronographs movements and has a frequency of 36000 per hour. Zenith’s EI Primero was used by Rolex. The Defy range is a platform for innovation. Defy is synonymous with ground breaking. A huge number of professions are involved in producing the El Primero movement, however the main added value comes from Human industry. They are more focusing on the customer service. The loyalty of its customer, reputation of its know-how and its legendary brand status and the personalized service experience. Tag Heuer and Hublot are the brands promoted some times back. If we talk about the price strategy Zenith Defy is more expensive than Zenith Pilot. Defy has wide range of model. If we talk about Zenith Pilot it is between Zenith Chronomaster and the Zenith defy.