Question

as a marketing manager how would you motivate your sales force without using money as an incentive and why

Answer 1

Answer:

A Marketing Manager can motivate its sales force by following ways (without using money as an incentive):

1. Appreciation emails: By sending appreciation emails to the good performers to motivate them as well as the other team members to do more sales and exceed their respective targets.

2. Recognition in front of the management for the efforts: By giving stars, for example, Star of the Month, Star of the Quarter position to the team member who performed well and by boosting their confidence in front of the whole team. Setting as an example for the other team members to reach there.

3. Certification of Appreciation: Giving Certificate of Appreciation to the team members in front of the team.

4. Recommendation for promotions: By recommending the well-performed team member for promotions and showing career growth to motivate.

5. Delegation of power: Delegating power to lead or take reports from the other team members which gives a sense of motivation and growth to the team members.

The reason behind adopting these measures for motivation are:

1. To motivate the other team members.
2. Create healthy competition in the team.
3. To push the team to achieve targets.
4. To Increase sales in the company.
5. To meet Key Responsibility Areas.
6. To meet the goals of the company.