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In: Operations Management

You are the marketing manager of a company facing marketing uncertainties in this Corona-affected-business-environment. Using your...

You are the marketing manager of a company facing marketing uncertainties in this Corona-affected-business-environment. Using your knowledge of different pricing mechanisms and strategies, critically analyze and reflect on how your company should adapt prices to meet varying circumstances and opportunities. [Assume any industry or business you are familiar with and introduce your key products and the type of competition you are in before answering this question]. ؟

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