Question

Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline. Include the following elements:

Part A              Specific campaign objectives (2 or more)

Part B              Identification of the target audience

Part C              Description of a concept for the message (content) based on the target audience

Part D              Description of the social media marketing activities

Part E Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.

Answer 1

Answer:-

A business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline.

Business selected: Online Food Delivery Service in the US

Part A- Campaign Objectives-

1. To have a broad and quick reach to people all across the country

2. To target particular groups, region wise or age wise.

Part B- Target Audience

Tech savvy people, Working people, People between 15-40 years of age

Part C- Concept for the message

Following may be used:

1. Working late in office, Order food online from your favourite restaurants on the click of a button

2. Having a lazy weekend, Order online to recharge yourself

3. Partying with friends, No need to cook, Order online

The concept would be to catch the attention of target audience by giving them the option of order food online at times when they don't have the energy to cook like in weekends or late working at office, or in case of social gatherings

Part D- Social Media Marketing Activities

1. Have a strong presence on Facebook, like social media  etc.

2. Give attractive discounts on first-time purchases, encourage more and more people to join

3. Have tie ups with food bloggers and have presence in their blogs

4. Have special offers on weekends, festive season, late night ordering

Part E

For an Online Food Ordering business, having a strong presence on Social Media is of vital importance. People who are active on the internet only would be the ones to order online food. Hence, they have to be target aggressively. The business should create its need in front of the target audience that they only think of the business' services when they are in need to order food. The business should be marketed as a Go-to option for the target audience.

Social Media initiative is very important for Online Food order business as it is most feasible option for the business to reach its target audience.

Offline Marketing initiatives may not be that successful for such a business because if a person has to order online he would look for options when he is online and he would generally not remember any options which he saw offline.say on the road, on a hoarding etc.

Thus Social Media initiative gels well with the overall marketing activities of the business and it would an option which business just cannot miss.