Question

Why do marketers need to care about social media?

Do a web search (Google, Bing, Yahoo, DuckDuckGo, etc.) about “social media,” “social networking,” “social media marketing,” or “social network marketing.” Find two articles that address why social media is an important part of marketing. Make sure they are no older than 2017 to help make sure the content is relatively current. Write a brief summary of approximately ½ page for each of these articles.

Answer 1

Part-1
What is Social Media Platform?

When we take into consideration in the ongoing world it is very much necessary to understand that any individual who wants to promote a business cannot neglect social media and social media platforms. Social media platforms provide any business with a very large customer base and very large areas of reach. With a limited area of operation, we can expand our business in a very large area.

Article-1
Why Social Media Is Important for Business Marketing

In the Artice, it is clearly stated that if any business whether it is small or big it has whichever type of products it has the potential to do social marketing this enables any business to reach a large customer base as there is no limit for the marketing when done on social media. it is also stated that any business which is being promoted on social platforms has the capacity to expand in new verticles or new varieties because of its diverse customer base.

This can be explained in certain points which signifies the importance of Social Media:-

1. Awareness- The biggest Advantage of social media is that everybody in the marketing range has an idea of the business which the marketer is running because of the wide network range of marketing. Also, it enables the business to increase the potential customers which are attracted to the business after seeing your advertisement of social media. It also helps a business get feedback from the prospective customers that what they want more so that the customer base can be increased.
2. Authencity/Brand Loyalty- Social media increases the level of satisfaction amongst the customers as a customer is able to find us, contact us, visit us and this helps a customer to know and understand that the company is authentic as well this enables the company or marketer to get loyal customers as a loyal customer is earned with the level of efforts a company shows to them.
3. Customer Satisfaction-When a marketer is involved with the customer in a very pro-active way and he replies and posts the replies on the customer's questions and suggestions than this helps a company to get happy and more satisfied customers which in-all helps to get word of mouth marketing which acts as a positive point for the company
4. Affordable/Cheap- This type of marketing is way cheaper when we compare it with the other type of marketing as with less amount of expenditure this has a large number of the customer base as well as large footfall as well as it can go to any area without any barrier. This enables any company to increase the conversion rate as well as increase the footfall on their products.
5. Increase Trafic-Social marketing help the company gets more traffic on the website as and when we share the details on social media the traffic on the website is increased many folds because of the large customer base and easy accessibility of the platform.

Article-2
Why Social Networking is popular these days

What is Social Networking
it is a type of network which an individual creates by making connections with the help of online platforms. This helps an individual to interact with new peoples and help him to increase his/her contacts.
The article discusses this concept with the following points:-

1. Opportunity To meet new people- with the help of social platforms a company can engage and increase the customer base by engaging more and more people into there business. This allows a company to listen to the demands of new customers and make them comfortable about the products your company is an offering which will increase the conversions and increase the reach of the company
2. Groups of Interests- with this the company can create a group and know about the interests about the customer and can understand the current mood of that customer by knowing there likes and dislikes this helps a company to improve on product quality and increase the product range depending upon the demand
3. Affordable- With this concept, the marketer can reach and increase the customer base with very little expenditure because this type of marketing has very less expenditure but a very large customer base. So this marketing is considered as a affordable way to comunicate your products to the public and get feedbacks from them so that to imporve quality.